Privacy Policy for Roots Academy Mobile App

Last Updated: July 13, 2025

Roots Academy is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use the Roots Academy mobile application. By using the App, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the App.

1. Information We Collect

We may collect the following types of information when you use the App:

  • Personal Information: Information that can identify you, such as your name, email address, and account credentials, provided when you create an account or contact us.
  • Usage Data: Information about your interactions with the App, such as pages viewed, features used, time spent, and other activity data.
  • Device Information: Information about your device, including device type, and operating system.
  • Location Data: If you enable location services, we may collect coarse location data to provide location-based features (e.g., finding nearby classes). Precise location data is not stored unless necessary for specific features.
  • Analytics Data: We use third-party analytics tools (e.g., Google Analytics) to collect anonymized data about App usage to improve our services.

If the App does not collect personal information, we will explicitly state this in the App’s store listing and Data Safety section.

2. How We Collect Information

We collect information:

  • Directly from you when you provide it (e.g., during account creation or inquiries).
  • Automatically through your use of the App, including via cookies, SDKs, or similar technologies.
  • From third-party services (e.g., analytics providers) that comply with this Privacy Policy.

3. How We Use Your Information

We use your information to:

  • Provide and improve the App’s functionality and user experience.
  • Personalize content, such as recommending courses or events.
  • Communicate with you, including responding to inquiries and sending updates.
  • Analyze usage trends to enhance App performance and features.
  • Comply with legal obligations or enforce our policies.

4. Legal Basis for Processing (GDPR Compliance)

If you are in the European Economic Area (EEA), our legal basis for processing your data includes:

  • Consent: Where you have given explicit consent (e.g., for location data).
  • Contract: To fulfill our obligations when you use the App.
  • Legitimate Interests: For analytics and improving our services, provided your rights are not overridden.
  • Legal Obligation: To comply with applicable laws.

5. Sharing Your Information

We may share your information with:

  • Service Providers: Third-party vendors (e.g., hosting or analytics providers) who process data on our behalf and comply with our privacy standards.
  • Legal Authorities: If required by law or to protect our rights.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

We do not sell your personal data or share it with third parties for marketing purposes without your consent.

6. Data Security

We implement reasonable security measures, such as encryption in transit, to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.

7. Data Retention and Deletion

We retain your data only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. If you delete your account, we will remove your personal data in accordance with applicable laws (e.g., GDPR, CCPA). You may request account deletion by contacting us at info@rootsacademy.co.uk.

8. Your Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal data.
  • Correction: Request correction of inaccurate data.
  • Deletion: Request deletion of your data.
  • Restriction: Restrict how we process your data.
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing for certain purposes (e.g., marketing).

To exercise these rights, contact us at info@rootsacademy.co.uk. We will respond within the timeframes required by law (e.g., 30 days under GDPR).

9. Third-Party Services

The App may integrate third-party services (e.g., Google Analytics). These services have their own privacy policies, and we ensure they comply with applicable laws and our privacy standards. Please review their policies for details.

10. Children’s Privacy

The App is not designed for children under 13 (or 16 in the EEA). We do not knowingly collect data from children. If we learn we have collected such data, we will delete it promptly.

11. International Data Transfers

If you are in the United Kingdom or the European Economic Area (EEA), your data may be transferred to and processed in countries outside the UK or EEA. We ensure appropriate safeguards, such as Standard Contractual Clauses or UK International Data Transfer Agreements, are in place to protect your data in compliance with UK GDPR and EU GDPR.

12. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes via the App or email. The updated policy will be effective upon posting unless otherwise stated.

13. Contact Us

For questions or concerns about this Privacy Policy, contact us at: